HOW WE CAN HELP YOU SUCCEED
At Kimbrell & Company we approach everything through a partnership lens. We treat our corporate clients and community projects as our partners. We then see how they can work with one another to enhance each other's objectives.
Our success is determined by your success; therefore, it is important that we know and understand the full scope of your business. Through a combination of public relations, marketing, advertising, sponsorships, corporate social responsibility and philanthropy, we will develop a customized strategic approach to meet your goals. The following are steps to your success:

Analysis- We approach our client relationships first with an Analysis to create clear goals and a well-defined scope of work. We help determine what is working well and what could be working better.

Strategy - Next, we develop a strategy and make recommendations of how to achieve your goals most cost-effectively. Because we are a boutique firm, we take pride in achieving goals that a big agency could do, but more cost-effectively.

Implementation - We then assemble the most effective team with the appropriate talent to best facilitate, manage and complete the projects.

Summary - Finally, we recap with a Summary overview identifying the quantitative and qualitative components of the campaign that were achieved.

Our goal is to increase your exposure and customer base and build your brand. If we've done our job right, we have achieved those goals, in part by aligning with a cause that your core customer feels an emotional connection with.

A "BILINGUAL" APPROACH

Corporations and nonprofits appear to have different goals and objectives. A corporation might be looking to build brand loyalty, increase market share or break into a new demographic market. Nonprofits usually want to build awareness of their mission, expand their donor audience and increase donations. Even though these are two completely different sectors, their goals really are not all that different. The language is different and the process of how they achieve these goals is different, but they are looking for the same results: to increase their awareness (exposure) and revenue (donations).

At Kimbrell & Company, we possess both corporate marketing experience and nonprofit understanding. The beauty is in the interpretation and translation. Our experience on both sides allows us to be "bilingual"- understanding what your specific needs are and then translating them to the appropriate partner to achieve mutually beneficial results through two common visions.