PROJECT PROFILE


NON PROFIT Client:
National Association of Women Business Owners

Corporate Partners:
Merrill Lynch
SF Business Times
California Federal
City National Bank
Bank of America
Piper Jaffray
Merit Resource
San Francisco Magazine
Pillsbury, Madison & Sutro
AT&T
Chevron
Wells Fargo
Microsoft
Capitol Access
Union Bank
Lucent
Project Description:
Develop brand identity and revenue for NAWBO-sf
through corporate and media partnerships.
GOALS
  • Develop corporate relationships locally.
  • Build healthy fiscal position for chapter.
  • Promote Women Entrepreneur Benefit.
  • Create awareness regarding issues facing today's women entrepreneurs.
STRATEGY
  • Design corporate partnerships annually for sustainability.
  • Prospect companies who: support women in business
  • target small-medium businesses
  • target women demographic.
  • Secure local media partners with business/female audience.
  • Develop marketing benefits specific for each partner.
RESULTS

Secured 14 corporate partners and 4 media partners.

Increased chapter revenue by 400% - the highest financial support in chapter’s history.

Media partnership with KOIT Radio resulting in 6week radio PSA campaign and radio interviews.

Media partnership with KOIT Radio resulting in 6week radio PSA campaign and radio interviews.

Media partnership with KOIT Radio resulting in 6 week radio PSA campaign and radio interviews.