Kimbrell Optimized Benefits Evaluation (KOBE™)
To determine the success of implemented strategies a standardized system of measuring must be created
At the end of every partnership term, we create a customized Kimbrell Optimized Benefits Evaluation (KOBE™) for both parties, which clearly demonstrates the benefits received during the partnership. The KOBE™ visually shows quantitative return–on–investment in terms of media impressions received, integrating photographs and collateral, and distinguishes between tangible and intangible benefits. Our unique process and formulas provide an approximate market value for the benefits received during sponsorship and/or marketing and PR efforts.
To be able to deliver an accurate KOBE™, we feel it is critical to establish the objectives and measurement tools early on in the program so that they may be used as a baseline for future years. This can be one of the most challenging components of a client’s initiative because there are so many variables, many of which are intangible, and can be quite subjective.
This is where the work established from our KOBA™ becomes so important in crystallizing the kind of results the client would like to have at the end of the program. The various forms of measurement are also essential to generating press stories about the evolution and results of the program.