PROJECT PROFILE


NON PROFIT Client:
OMEGA BOYS CLUB

Corporate Partners:
Montgomery Securities
Transamerica
United Airlines
Mechanics Bank
Kiser Permanente
Genesis Merchant Group
Volpe, Brown, Whelan IBM
Farella, Braun & Martel
Orrick, Herrington, Sutcliffe
Carol H. Williams
The Mechanics Bank
  The GAP
Nike
Sega
Levi Strauss
Sanwa Bank
SF 49ers
Wells Fargo
Cheveron
Union Bank
Electronic Arts
1997 to Present Project Description:
Develop corporate support for
10th Anniversary Gala - 1997
Develop corporate & media support
for Joe Sample Benefit concert - 1998 & 2001
GOALS
  • Develop long-term corporate relationships for Omega Boys Club.
  • Build healthy financial revenue for Special Events.
  • Create public awareness for anti-violence work that OMEGA does.
STRATEGY
  • Design proposal to reflect marketing benefits for corporate partner.
  • Approach: Bay Area based corporations;    Companies with African American demographic target.
  • Present to marketing departments as well as contribution departments of corporations.
RESULTS

Secured 22 corporate partners.

Highest corporate partner revenue reached for events in organization history

Largest attendance at black-tie fundraiser in organization history.

Secured KKSF Radio as media partner generating 500,000 media impressions

Organized layout and design of commemorative Gala program book.