| 1997 to Present |
Project Description:
Develop corporate support for
10th Anniversary Gala - 1997
Develop corporate & media support
for Joe Sample Benefit concert - 1998 & 2001
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GOALS
- Develop long-term corporate relationships for Omega Boys Club.
- Build healthy financial revenue for Special Events.
- Create public awareness for anti-violence work that OMEGA does.
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STRATEGY
- Design proposal to reflect marketing benefits for corporate partner.
- Approach: Bay Area based corporations;
Companies with African American demographic target.
- Present to marketing departments as well as contribution departments of corporations.
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RESULTS
Secured 22 corporate partners.
Highest corporate partner revenue reached for events in organization history
Largest attendance at black-tie fundraiser in organization history.
Secured KKSF Radio as media partner generating 500,000 media impressions
Organized layout and design of commemorative Gala program book.
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